Our Approach
Tackle Goals One at a Time. On the Field and in the Classroom.
ChallengesKids Today Face Unique Challenges
The pressure to succeed quickly has never been higher for kids. That’s why the 1% Kid philosophy is centered on patience.
When kids are free to focus on incremental growth, they gain the perspective and perseverance they need to reach new heights.
The 1% kidGet 1% Better.
Every Day.
Whether you’re shooting 100 free kicks per day or reading 100 books per year, the key is sticking to your plan and remembering that progress takes time and consistency.
A 1% Kid is a resilient kid.
sports & literacyBooks and Boots
The lessons we offer teach kids the importance of setting and working toward well-rounded goals. While sports can offer valuable lessons, literacy and education will always be the most important aspirations a child can have.
Our curriculum helps kids and parents achieve more on the field and in the classroom.
programsMake an Impact in Your School
Our program offerings inspire kids to dream bigger—and arm them with the tools to make them happen. Contact us to develop a program that will change the mindset in your classrooms.
Our high-energy, literacy-based curriculum is designed for kids (and adults) of all ages.
Get the Book
The Story That Inspired it All.
Follow our founder, Channing Chasten, on his journey from youth soccer to his dream school, Ohio State University, and learn mindset that carried him to a career playing pro soccer for Phoenix Rising FC. Discover how the simple goal to be 1% better every day changed Channing’s life and continues to push him in new directions.